Nabu Software

Date: June-July 2025

Client: Afifi Holding Group
Category: Web Design & Development

Location: Riyadh, Saudi Arabia

Overview

Afifi Holding Group is a leading industrial group in Saudi Arabia, operating across multiple sectors including manufacturing, construction, and industrial services. The group required a professional corporate website that clearly presents its structure, subsidiaries, capabilities, and long-term vision.

The objective was to build a structured, informative, and credible online presence that reflects the scale and authority of a major Saudi industrial holding group.

Involvement

The Challenge

Afifi Holding Group needed more than a standard corporate website. The key challenges were:

• Presenting multiple subsidiaries under one clear corporate structure.
• Communicating credibility and scale to investors, partners, and government stakeholders.
• Structuring large volumes of industrial and corporate content in a simple format.
• Ensuring bilingual support for both Arabic and English audiences.
• Delivering strong performance and security for a high-profile industrial group.

The website had to feel authoritative, structured, and trustworthy without being overly complex.

Our Process

1. Discovery & Structure Planning
We analysed the group’s business model and subsidiaries to define a logical website architecture focused on clarity and navigation.

2. UI & Layout Design
We created a structured corporate design aligned with industrial branding standards and strong visual hierarchy.

3. Development
We built the website on WordPress with Elementor, ensuring responsive performance, clean structure, and optimised speed.

4. Multilingual & RTL Implementation
We implemented full Arabic and English support with correct RTL handling across all pages.

5. SEO & Technical Setup
We configured structured page titles, meta descriptions, sitemap submission, and performance optimisation.

Result Driven

Stronger Corporate Presence
A structured and professional website that reflects the authority and scale of a Saudi industrial holding group.

Clear Group Structure
Subsidiaries and divisions are now presented in an organised and easy-to-understand format.

Bilingual Accessibility
The website effectively serves both Arabic and English stakeholders.

High Performance & Stability
Optimised speed, security, and technical foundations suitable for a large industrial group.